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About us

“When it comes to running a business in the industry, nothing is more important than stellar service and product expertise. We look to make smart solutions for improving manufacturing operations.”


Established in 2004 as the brain-child of Mike Gray, Smart Print and Labelling is a market leader in the distribution of label printers, bespoke and standard labels, thermal transfer ribbons and auto ID. 

Sparked by a dissatisfaction with the market at the time, Mike developed the business within an industry of sub-standard service and a lack of innovation. 

Ever since, we have thrived on our customer service, offering smart and comprehensive solutions to your on-demand needs. It's no wonder that 95% of our customers come back again. 

We look to help businesses to improve productivity, reduce costs and increase data management - we take a holistic approach to your labelling needs. 

We're passionate about finding solutions for fellow purpose led businesses. Our driven nature has left us as a leader in the field for innovative products and answers in areas such as pioneering environmentally friendly materials, multi-page peel and reveal labels and labels resistant to a wide range of environmental and climactic conditions. 

With decades of industry experience, what began as a family business now spans across three different offices within the UK. With headquarters in Wrexham's iconic Redwither Tower, we've since expanded our locations to include Cheshire and London. 


We are proud to be recognised authorised resellers for Zebra Technologies, ARMOR Inkanto, Seagull Scientific and Labelmate and work with the best distributors in the business to ensure that we've got the widest selection of products in stock for immediate shipment across the UK and Europe. Our extensive portfolio of products and solutions provides you with smarter ways to track and manage your assets.  

“World-class manufacturers use world-class label printers” 


From raw materials to refined products, you need to track and trace your operation's output every step of the way. To minimize risk, validate the process and ensure finished goods match specifications, we can help provide efficient and error-proof track-and-trace all the way down the line. 

Our services and expertise include but are not limited to:

  • Thermal transfer label printing technology 
  • Label materials and adhesive 
  • Environmental issues and implications
  • End-user applications (e.g. Odette, SAP)

We strive to understand the requirements of our customer and work with them to provide a complete labelling solution, where each of the components are equally important (so using the correct label and ribbon combination is as important as which printer to buy). We provide a level of customer service to exceed your expectations and have built an enviable reputation for doing so.

We aim to provide labelling made simple. 

The key to quality printing solutions is to match the right printer with the right supplies. Our proven and tested supplies guarantee maximum print quality and ensure extended printhead life. We offer a complete range of paper and synthetic labels, along with ribbon, required for any manufacturing application. 
If we are the type of company that you'd like to work with in solving your labelling requirements, we'd love to hear from you-you can call us on 01978 437537 or click  here to contact us. 

Team Smart Print and Labelling 

Meet a few members of our dedicated team. 


Keeping the office on-track, co-founder Mandy has been with Smart Print and Labelling since out beginnings. She's on hand for any accounts and finance enquiries

When she's not in the office:

Mandy can most likely be found testing out new vegan and gluten-free recipes.


Our resident go-to sales expert, Paul's stellar customer service has continually marked him out from the crowd. Paul is on hand to help with any sales enquires or quotations. 

When he's not in the office: 

Paul can most likely be found supporting his local football team.


As our newest team member, Beth manages the marketing department. Fresh from PR agency life and with a background in politics, Beth is our social media and communications specialist. 

When she's not in the office: 

Beth can most likely be found sampling the latest restaurants across London.

If you’d like to join our team, please get in touch with for more information about current availabilities. 



Smart Print and Labelling logo Zebra Business Partner    
printed or custom label enquiry Armor Inkanto reseller BarTender reseller Labelmate reseller Printer trade-up programme